If you're wondering if the rare nature of a Squishmallow means having to shell out more money, you'll be happy to know that that's not the case. Also, the limited squad releases are wildly popular because of the nature of how fans collect - they collect by character, squad, color, scale, and type!" "We have a huge fan base that loves celebrating the brand! So, it’s really our core Squishmallow fans that have made the brand so popular. He says that Squishmallows are exceptionally popular on social media, noting that they have had more than nine billion video views on TikTok and have been tagged one million+ times on Instagram. “There are numerous factors, including limited and seasonal squad releases, and of course the massive popularity of Squishmallows on social media driven by Gen Z," says Runken. They also release holiday or seasonal plushes as well, including Halloween and Christmas-themed Squishmallows. Whether you love sharks, soccer, or Hello Kitty, there is a Squishmallow for you.
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